Sen. Ted Cruz and Dallas Mavericks owner Mark Cuban got into it on Twitter on Tuesday morning over the NBA’s “social justice” messaging. Before it was over, Cuban told Cruz: “You are so full of sh*t.”
The political kerfuffle began after Cruz tweeted a link to an article about the disastrous ratings of the 2020 NBA Finals.
“Not surprising. Personally speaking, this is the first time in years that I haven’t watched a single game in the NBA Finals. #GoWokeGoBroke”
Not surprising. Personally speaking, this is the first time in years that I haven’t watched a single game in the NBA Finals. #GoWokeGoBroke https://t.co/ygIp60EKHi
— Ted Cruz (@tedcruz) October 6, 2020
Unsurprisingly, Cuban was not amused by #GoWokeGoBroke, Cruz’s reference to the NBA’s low ratings and embarrassing pandering to all-things Black Lives Matter — which began shortly after George Floyd’s death in Minneapolis in May while in police custody.
The Cubes being The Cubes, it was game-on.
A US Senator with 3 @NBA teams in his state, employing thousands of people and he is rooting for their businesses to do poorly. This is who you are @tedcruz . Every minute of your life, this is exactly who you are. https://t.co/rnCV3qJTfQ
— Mark Cuban (@mcuban) October 6, 2020
Cruz responded, reminding Cuban that he “loves” the Houston Rockets, and supports all three Texas NBA teams against non-Texas teams, while also suggesting that being an NBA fan is not mutually-inclusive with supporting the league’s pandering to Black Lives Matter.
I love @HoustonRockets & have rooted for them my entire life. I happily cheer for the Spurs & Mavericks against any non-TX team.
But @mcuban the NBA is engaged in a concerted effort to (1) insult their fans & (2) turn every game into a left-wing political lecture. That’s dumb. https://t.co/uKSgvPhEcq
— Ted Cruz (@tedcruz) October 6, 2020
The fiery Cuban, one of the more outspoken owners in the NBA, went off on Cruz — bigly — apparently not buying into the “not mutually-inclusive” notion that being a fan does require acquiescence to BLM.
“You are so full of sh*t. You haven’t watched a game of the finals, how would you know what is being said or done? Since when is a desire to end racism an insult to anyone or political? And you don’t think using #GetWokeGoBroke is a partisan insult? Again, this is who you are.”
You are so full of shit. You haven’t watched a game of the finals, how would you know what is being said or done? Since when is a desire to end racism an insult to anyone or political? And you don’t think using #GetWokeGoBroke is a partisan insult? Again, this is who you are. https://t.co/uKfHGV7IGc
— Mark Cuban (@mcuban) October 6, 2020
Yo, Cubes? Conservative activist and former candidate for Florida’s 3rd Congressional District, Chuck Callesto, might be onto something, here.
BREAKING REPORT: NBA Finals Game 3 ‘LEAST WATCHED in Recorded Ratings History’…
— Chuck Callesto (@ChuckCallesto) October 6, 2020
In my recent article titled Noted Law Enforcement, Expert LeBron James Walks Off Court in Game 3 Loss: ‘Not a Good Look’, I included comments from Outkick sports columnist Jason Whitlock, along with a link to Outkick column NBA Finals Ratings Sink to All-Time Lows.
Killing the NBA’s popularity in the US will be LeBron’s legacy. Didn’t have to be this way. Sad. Can’t be the GOAT if you kill the game. #AirJordanForever https://t.co/vxK2m2e5D7
— Jason Whitlock (@WhitlockJason) October 1, 2020
LeBron James has not been alone in destroying the NBA’s ratings.
But from James’s controversial comments in the aftermath of the police-shooting of Jacob Blake in Kenosha, Wisconsin, to the league’s “social justice” messaging announcement in July — as I covered in a July article titled NBA, Players Union Approve 29 ‘Social Justice’ Messages for Jerseys: And the Winners Are… — the National Basketball Association has done its damnedest to alienate millions of Americans turned off by its “woke” pandering to all things BLM.
For that reason alone, final score: Ted Cruz: 1, Mark Cuban: 0.