Grocers: COVID-Driven Home Cooking Has Meat Sales Sizzling: Up 24.2% YTD, Summer Outlook Strong

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(Getty Images/Carsten Koall)

Americans eating at home during the COVID-19 pandemic helped boost year-to-date meat sales 24.2% (through June 7), the National Grocers Association (NGA) reports.

“Less traveling this summer due to the pandemic could mean higher overall meat sales for grocery retailers,” NGA Communications and External Affairs Director Jim Dudlicek reports in his “Meat Trending Toward New Highs for Summer Sales” outlook:

“Meat department sales have experienced fierce growth as folks sheltering in place have eaten more meals at home. While many restaurants are being allowed to offer limited dine-in service as states gradually reopen for business, supermarkets continue to benefit from foodservice outlets being closed for several months to all but carry-out or delivery customers.”

“Demand remained above last year’s levels in both dollars and volume, even as restaurants around the country started seeing improvements in reservations, transactions and continued record levels of takeout business.” Roerink said. 

Year-to-date, meat departments have sold 1.2 billion more pounds of meat than they did during the same period a year ago, NGA reports, citing analysis by 210 Analytics LLC President Anne-Marie Roerink.

The retail demand for meat is expected to remain strong due to the continuing effects of the coronavirus on both Americans’ dining decisions and finances, according to NGA’s outlook report:

“Roerink concluded that, between the continued impact of COVID-19 and significant economic pressure, ‘it is likely that demand for meat in retail will continue to track well above 2019 levels for the foreseeable future.’”



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